Addiva AB

Addiva AB graphic profile + digital marketing (

Addiva is a tech consultant company based in Västerås, Sweden. At Addiva I've been working as an Inhouse Art Director. During this period I managed and updated their graphic profile including their homepage, magazine, all prints, media, photography and much more. Today Addiva is noticable on google and has really good ranking.


UX Design process

Website from 2017


Addiva AB website*

- Test and interview regular and potential users;

- Developing personas and writing scenarios;

- Concept (flow diagram and data model concepts);

- Wireframing;

- Hi-fi prototype;

- Collaborate with the developers during implementation;

- Regularly consult product owners and developers along the way to ensure that the

solution is feasible.

*Note: This webpage was developed by students for a short period of time and some elements and functions are not followed fully according to my prototypes. Website from 2012-2013


Homepage Before


Homepage After. From 2014

Random other


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